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Broker Journey Mapping and Experience Analysis
Minnetonka, MN 55305 US
Job Description
- Contract Duration: 12 Months
- Worksite Location: Minnetonka, MN
In the Broker Journey Mapping and Experience Analysis (contractor) role, you will define personas, and articulate and evaluate interactions across all channels and lines of business to uncover opportunities to better meet the needs of our broker sales force.
What you’ll do as the Broker Journey Mapping and Experience Analysis:
- Establish vision and roadmap for broker journeysÂ
- Conduct research (primary and secondary) and partner with stakeholders to establish audience (Personas) and needs (Jobs To Be Done)
- Assess processes, conduct research, gather data, and solicit stakeholder feedback to develop journey maps spanning all audience channels, mediums, and devices
- Effectively analyze journey maps for opportunities, pain points, moments that matter, and inefficiencies across channels, touchpoints, and platformsÂ
- Conduct virtual workshops with large groups of cross-company stakeholders to refine and align key artifacts
- Create and execute research and use along with other data such as analytics and market research to provide key insights and prioritized recommendations to improve the broker experience
- Maintain a current state journey map for the broker and develop an ideal state journey map including quantifying the impact of suggested improvements
- Bachelor’s degree or greater
- 5+ years relevant CX and/or UX experience including 3+ years developing personas, and journey maps, and experience creating Jobs To Be Done frameworks
- 2+ years of healthcare experience
- An understanding of Broker/Sales, and segments such as Commercial and/or Medicare would be a bonus
- Strong portfolio including examples of personas, journey maps, Jobs to Be Done frameworks, and the impact of that work for the organizations and audiences they serve
- Experience conducting user research, analyzing and interpreting it
As an equal-opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
Dahl Consulting is an Equal Opportunity Employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other applicable legally protected characteristics.
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