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Dahl Consulting
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Email Marketing Developer - Polaris
Posted: 05/07/2024
2024-05-07
2024-07-04
Employment Type:
Contract
Category: Information Technology
Job Number: 26655
Job Description
Bring your marketing skills to this new role! Dahl Consulting is currently partnering with Polaris, a leader in the Powersports industry. We work one-on-one with great candidates to help connect them with local employment opportunities. Polaris is hiring an Email Marketing Developer for a contract position! Interested? Get more details below.
This role is responsible to help guide and advance the email execution process at Polaris by focusing on strategy, design, and execution of email marketing. This person will be active in designing and implementing email campaign efforts and supporting company protocol for email compliance. We seek a highly organized and detail-oriented Email Marketing Specialist with a passion for crafting compelling content, a strong understanding of email marketing best practices, a knack for project management and preferably capability to develop appropriate HTML/CSS coding to round out the role.
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What you’ll do as an Email Marketing Developer:
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
- Contract Duration:Â 6-months
- Worksite Location:Â Plymouth, MN
This role is responsible to help guide and advance the email execution process at Polaris by focusing on strategy, design, and execution of email marketing. This person will be active in designing and implementing email campaign efforts and supporting company protocol for email compliance. We seek a highly organized and detail-oriented Email Marketing Specialist with a passion for crafting compelling content, a strong understanding of email marketing best practices, a knack for project management and preferably capability to develop appropriate HTML/CSS coding to round out the role.
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What you’ll do as an Email Marketing Developer:
- Build and execute HTML emails for single send campaigns and automated programs
- Plan, manage, and track email marketing campaigns from conception to execution with marketing team collaboration
- Execute emails by intake of creative brief and turning it into a fully designed email layout optimized for the mobile experience and adhering to brand standards (some copywriting required)
- Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement
- Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals
- Utilize (and have proficiency in) best practice email design software, such as Adobe Creative Suite (Photoshop, XD, Illustrator). Ability to resize images, create animated gifs, design within artboards, etc.
- Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences)
- 4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience
- 2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMP script personalization and dynamic content
- Experience with Project Management software like Jira
- Strong understanding of email marketing principles, including email design, copywriting, and segmentation
- Strong organizational and time management skills, ability to work independently and as part of multiple teams
- Proven track record of success in developing and executing email marketing campaigns that drive results
- Experience developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors
- Experience using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.
- Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.
As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
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Ready to take the next step in your career? Explore job opportunities in the vibrant Plymouth, Minnesota area! Known for its picturesque parks, including the popular French Regional Park and the stunning golf course at Rush Creek, Plymouth offers a perfect blend of urban convenience and natural beauty. Home to iconic landmarks like Minnetonka Theatre and Eddington House, this bustling city boasts a rich arts scene and a thriving culinary landscape. Cheer on the local sports heroes at the nearby Target Center or take a leisurely stroll through the charming shops at The Shoppes at Arbor Lakes. With a plethora of opportunities for professional growth and a welcoming community atmosphere, Plymouth is the ideal place to grow your career. Browse our job listings today and discover your next adventure in this amazing city!