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Dahl Consulting
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Marketing Automation Analyst
Posted: 04/16/2024
2024-04-16
2024-12-07
Employment Type:
Permanent
Category: Marketing & Creative
Job Number: 26570
Job Description
Dahl Consulting is currently partnering with a leader in the insurance industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Marketing Automation Analyst for a permanent position! Interested? Get more details below.
Marketing Automation Analyst Job Summary
The Marketing Automation Analyst is focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This position serves as the backbone of a marketing department, ensuring that strategies are executed smoothly, and performance is measured accurately. They will bridge the gap between marketing and other departments, such as sales and IT, and oversee the marketing technology stack and workflows.Â
What you’ll do as the Marketing Automation Analyst:
What you’ll bring to the Marketing Automation Analyst role:
Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with the next steps! For questions or more information about this role, please call our office at (651) 772-9225.
As an equal-opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
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- Worksite Location:Â Corporate Office - Irvine, California - 100% remoteÂ
- Compensation: $110,000-120,000 per year
- Candidates must have experience setting up and building out Eloqua marketing automation on the back end to create lead scoring models and understands the integration between marketing automation tools and Salesforce Marketing Cloud. In addition, candidates must have knowledge of data and data cleansing and setting criteria for lead scoring.
Marketing Automation Analyst Job Summary
The Marketing Automation Analyst is focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This position serves as the backbone of a marketing department, ensuring that strategies are executed smoothly, and performance is measured accurately. They will bridge the gap between marketing and other departments, such as sales and IT, and oversee the marketing technology stack and workflows.Â
What you’ll do as the Marketing Automation Analyst:
- Manage day-to-day operations of al marketing systems including marketing and lead flow automation, CRM, data stewardship, third-party integrations, and documentation
- Perform campaign development tasks, including creation of campaign canvases, emails, landing pages, sales, tools templates, and web form templates
- Monitor and analyze email performance metrics, providing insights and recommendations for continuous improvement
- Oversee contracts, renewals, payments, and invoicing with all applicable vendors
- Manage relationship and implementation of new automation platforms and tools
- Collaborate with marketing managers to develop overarching audience segmentation strategies; build prospect lists from multiple internal and external sources
- Support marketing and sales revenue goals by maintaining lead management process, including lead lifecycle, lead scoring, and assigning leads
- Identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.
- Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights
- Conduct in-depth analysis of marketing data to measure campaign performance, identify trends, and provide actionable recommendations to optimize marketing efforts
- Generate regular reports and develop dashboards to track key marketing performance metrics, including campaign ROI, audience reach, and engagement metrics
What you’ll bring to the Marketing Automation Analyst role:
- Bachelor's Degree or equivalent combination of education and experience
- Minimum 4+ years of related work experience in marketing automationÂ
- Minimum 2+ years of experience with CRM and marketing automation platforms such as Salesforce, Pardot, Eloqua, HubSpot, or other similar platforms
- Required for consideration: experience setting up and building out Eloqua marketing automation on the back end to create lead scoring models and understands the integration between marketing automation tools and Salesforce.
- Experience setting up Eloqua marketing automation for lead scoring models, creating criteria for lead scoring.Â
- Strong understanding of Salesforce, Salesforce objects and lifecycle management
- Excellent interpersonal, relationship building, negotiating and problem solving skills
- Knowledge of the latest technologies in the marketing field
- Knowledge of lead and account scoring best-practices, including demographic, behavioral, and intent signals
- Knowledge of digital marketing best practices and emerging trends
Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with the next steps! For questions or more information about this role, please call our office at (651) 772-9225.
As an equal-opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!
#BP.Indeed
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