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Performance Media Analyst - Polaris

Plymouth, MN 55442

Posted: 04/09/2024 Employment Type: Contract Category: Marketing & Creative Job Number: 26555

Job Description


Seeking a new job opportunity in the Medina area? Don’t miss this role! Dahl Consulting is currently partnering with a leader in the powersports industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Performance Media Analyst for a contract position! Interested? Get more details below.

Performance Media Analyst Job Summary
The Performance Media Analyst will compile data, develop tools, and perform analysis to optimize our multi-million-dollar media investment to maximize results and goals. The role will focus on driving efficiencies in paid media, reporting campaign effectiveness and reporting against goals, while maintaining analytic capabilities that move Polaris forward as a data-driven organization.  The analyst will be vital in being the point person to have a handle on what is happening with our demand and what those implications are for the business. Utilizing the generated data and insights, they will support ORV Marketing teams to drive efficient marketing and retail execution.

What you’ll do as a Performance Media Analyst:
  • Discover and present regular strategic findings: Data mine for impactful trends that inform best practices at a deeper level (e.g. funnel drop off, seasonality, creative, audience, etc.)
  • Analyze demand trends and deliver actionable insights to internal teams to ensure marketing strategies are data-driven, business-focused, and optimized to ensure success.
  • Champion, monitor, and analyze the health of our marketing funnel, utilizing key insights to optimize strategies and fuel sustainable growth
  • Mature weekly reporting conversations into a strategic and performance-based discussion that drives action and results
  • Support cross-functional team in developing a robust and data-backed paid media strategy
  • Collaborate with Data and Analytics Organizations to stay up to date with current best practices and modern technologies and tools
  • Ensure quality and correct discrepancies within analytic solutions
  • Proactively identify opportunities for process improvement and efficiency in marketing analysis

What you’ll bring to the Performance Media Analyst role:
  • Bachelor’s Degree, preferably in a quantitative or scientific field (Math/Stats, Analytics, Economics, Computer Science, Data Science or similar)
  • 3+ years of work experience in an analytics-focused role with experience including digital marketing analysis, paid media management, and application of predictive analytics
  • Experience with PowerBI and Google Analytics required
  • Experience with platform Ad Managers
  • Expert-level proficiency in office software including Microsoft Word, PowerPoint, and Excel
  • Understanding of SQL, statistical analysis, experimental design, and multi-touch attribution
  • Proven ability to drive successful application of audience/customer segmentation

Take the first step on your new career path! To submit yourself for consideration for this role, simply click the apply button and complete our mobile-friendly online application. Once we’ve reviewed your application details, a recruiter will reach out to you with next steps! For questions or more information about this role, please call our office at (651) 772-9225.

As an equal opportunity employer, Dahl Consulting welcomes candidates of all backgrounds and experiences to apply. If this position sounds like the right opportunity for you, we encourage you to take the next step and connect with us. We look forward to meeting you!

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About Plymouth, MN

Ready to take the next step in your career? Explore job opportunities in the vibrant Plymouth, Minnesota area! Known for its picturesque parks, including the popular French Regional Park and the stunning golf course at Rush Creek, Plymouth offers a perfect blend of urban convenience and natural beauty. Home to iconic landmarks like Minnetonka Theatre and Eddington House, this bustling city boasts a rich arts scene and a thriving culinary landscape. Cheer on the local sports heroes at the nearby Target Center or take a leisurely stroll through the charming shops at The Shoppes at Arbor Lakes. With a plethora of opportunities for professional growth and a welcoming community atmosphere, Plymouth is the ideal place to grow your career. Browse our job listings today and discover your next adventure in this amazing city!